Articles from YPulse

Leading youth research and intelligence platform, YPulse, today releases its Cool Brands 2026 report - a comprehensive ranking of brand coolness among 13-39-year-olds.

YPulse, the leading authority in youth culture, has launched its Tweens insights subscription to give North American-based brands a comprehensive understanding of the trends and behaviors that are shaping - and are shaped by - tweens.

YPulse will add Western Europe to its award-winning youth insights platform, providing exclusive data and insights on Gen Z and Millennial consumers aged 13-39 in the UK, Germany, France, Italy, and Spain starting Sept. 1, 2021. Expanded geographical coverage includes insight articles and newsfeeds curated by on-the-ground teams in Western Europe; over 60 behavioral and trends reports focused on Western European youth per year including data on social media, shopping, culture and more; and daily brand tracking, exploring the sentiments and purchasing behaviors of young consumers of the top brands today.