Soffi Launches the First Collaborative Development Environment Where Product Teams Build Directly on Product

Already partnering with leading AI startups and large enterprises, Soffi now opens its platform more broadly. Backed by Innovation Endeavors, Motive Force Ventures, and Darkmode Ventures to accelerate product development and scale to more teams.

Soffi, a collaborative development environment for enterprise product teams, today emerged from stealth with $4.6M in pre-seed funding led by Innovation Endeavors with participation from Motive Force Ventures and Darkmode Ventures. Soffi turns a company's product into a live workspace where designers and product managers work alongside engineers on real, deployed software, transforming product ideas into production-ready software in a single collaborative environment. Over the past eight months, Soffi has partnered with product organizations ranging from leading AI startups to large enterprises, and the funding will continue to accelerate product development, enterprise expansion, and team growth to meet growing customer demand.

Software development has traditionally separated the people who understand the product from the people who implement it. Product managers and designers shaped ideas while engineers translated them into code across fragmented workflows. AI has dramatically accelerated software creation, but most AI tools still require users to operate like engineers or generate prototypes disconnected from the products teams actually ship.

"AI has collapsed the distance between a product idea and working software, but the tools built for this moment still force teams to choose between disconnected prototypes and engineering workflows built for specialists," said Cris Dobbins, Founder and CEO of Soffi. "The people who understand the product best should be able to shape it in the language they already think in. We built Soffi so teams can create together directly on the product itself, making product development more collaborative, iterative, and connected to what customers actually use.”

Every Soffi workspace is a live version of a customer's product, connected to their codebase, design system, and data. Teams open any branch as a one-click preview with no local setup required, collaborate directly on running interfaces, and ship changes back as production-ready code. Underneath, Soffi reads the codebase to build a working knowledge base of the product, design system, and architecture, so every change is grounded in what is actually shipping, and every decision is grounded in how the product is actually used. Soffi is built for enterprise from day one with VPC isolation, role-based permissions, full auditability, and regulatory compliance.

"AI has changed the way nearly every PM and designer does their job," said Davis Treybig, Partner at Innovation Endeavors. "Design reviews are filled with vibe-coded prototypes rather than Figma mocks. PMs submit PRs rather than write PRDs. Yet, most professional product development is iterative and anchored in established design systems, and that is where the current tools fall short. Cris is building a product and design tool from first principles, centered on what is newly possible with large language models and AI code generation. In the future, everyone at a company will be a much more active participant in how the product is built."

Soffi is led by Cris Dobbins, a founding designer at HashiCorp who spent nearly two decades building developer and AI products. The founding team brings together engineers, designers, and go-to-market leaders from HashiCorp, GitHub, Webflow, Rubrik, and other leading developer, infrastructure, and cybersecurity companies with deep experience building products for some of the world's largest enterprises. The team has grown to eleven people in under eight months and continues to expand to meet strong customer interest.

Soffi is available in early access today. Apply today at soffi.ai.

About Soffi

Soffi is the collaborative development environment for enterprise product teams. Its platform turns a company's deployed product into a live workspace where designers and product managers work alongside engineers to ship changes as production-ready code, collapsing the handoffs that have long slowed product development. Backed by Innovation Endeavors, Motive Force Ventures, and Darkmode Ventures, Soffi is trusted by leading AI startups and large enterprises to build the products their customers run on. To learn more, visit soffi.ai.

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